Citrus Concentrate

[transcription]

# Lykes Pasco delivers, pure and simple. Always has, always will. 

Since the beginning of citrus concetrates, our cusotmers have depended on us for the finest natural juice products available anyhwere in the world. Because we appreciate their faith in us, we’ve never let them down. And, we never will. 

Lykes Pasco Packaging Co. 

P.O. Box 97

Dade City, Florida 33525

[alt-text]

Colorful cartoon of a joyous character driving around a forest and river landscape in a citrus car. The citrus car has a faucet spout on the side, similar to a drink dispenser. 

[additional notes] 

The playful imagery feels fitting for a citrus juice brand, considered connotations of sunny and bright with citruses and juice as a children’s food. The advertisement also depicts values of purity, clarity, and simplicity in food. Perhaps products geared towards younger consumers have special emphasis on minimal additives. 

(Anna Guan)