Luviquat Not Just Another Polyquat
[Alt Text]: A picture of a red-haired woman smiling with a fluffy blown-out hairdo looks into the camera. The words above the woman says ‘Luviquat Not just another polyquat.’
Transcription: Luviquat Not just another polyquat. Luviquats do great things for my hair-
• they make wet combing easy
• they cut static electricity
they add fullness and body
repair it when it's damaged and make it
even stronger. Luviquats make my skin feel great-
they make lotions and creams spread
easily and make my skin smooth and supple.
And, technically, they're very
appealing—
•they're aqueous solutions of a
nethylvinylimidazolium chloride (QVI)
and vinylpyrrolidone (VP) in 3 QVI: VP
atios: 95:5, 50:50, 30:70 with a cationic
activity that increases with the proportion of OVI.
•they are readily soluble in water, ethanol
and mixtures of water and alcohol.
they are al ideal for seting lotions,
nousses, bleaches, dyes, skin
reparations, and shaving foams.
• FC370 and FC550 are compatible
with anionic surfactants and work
beauty in sampoos, gels,
and liquid soaps.
They are also film formers that
part body and lubricity to hair
without unwelcome build-up.
Luviquat® Available in 3 Grades:
-C370, FC550 and
C905 for controlled
properties.
BASF Corporation Chemicals Division
Comments/Observations: It’s interesting how this product can be used in creams for skin and hair. I guess by the descirption and process it’s a moisturizing and smooth, heavy product.
- Ad Title
- Luviquat Not Just Another Polyquat
- Creator
- Miles Laboratories
- Date
- (1969-10)
- Type
- trade ad
- Periodical
- Food Engineering
- Volume
- 41
- Issue
- 2
- Page(s)
- 152-153

