The Ad from White Cap Division Continental company features tomato products in glass jars, which will become a luxury item. There are photos of tomato products, including wedges, stewed tomatoes, paste, sauce, and whole tomatoes, picked in the ground of a presumably tomato field. The large text says “Look what’s coming up green.”
Transcription:
Whole tomates. Tomato sauce. Stewed Tomatoes. Tomato paste. Tomato wedges.
Look what’s coming up green. Packers are tapping new sources of
greenbacks with ripe, red tomatoes.
They're packing them in a clever
variety of combinations that appeal to a
consumer's interest in new food ideas.
Progressive packers will put them in
glass. They know that impulse sales go
up when the consumer can see what
she's buying. Especially with tomatoes.
That bright red color has real appetite
appeal. Even established sellers like
tomato pastes, purees, sauces and juice
will sprout new sales when they're
packed in glass.
Tomato products in glass become
specialty items and earn a higher mark
up, too.
On many products, such as pastes,
consumers prefer the resealability con-
venience of "Twist-Of"® caps. Many
recipes call for amounts that leave the
container half full. The "Twist-Off" cap
lets consumers reseal the product air
tight to stay fresh and tasty longer.
This resealability factor is another
clue to more profit. It lets you pack
and sell larger sizes. This reduces unit
packaging costs and gives you a jump
on competition.
Tomato products in glass and capped
with "Twist-Of" are a great source for
new sales and profits. Talk it over with your white Cap representative. White Cap division Contiental Can company.
Comments/Observations: I just love the look of this image. I think it's creative to have the tomato signs planted in the field, I guess, representing the canned tomato innovation. It’s funny how they explain the twist-off cap and it’s purpose which is so normalized to us now, I guess this must of been on the precipice of its boom.
Name: Au’Laila Million
