QFF1972v34i6p91_treasureisle_shrimp

Treasure Isle is advertising their breaded shrimp and other frozen seafood, specifically mentioning their breading and fresh flavors. 

The unforgettable shape… with a taste to match. Yes, that’s shrimp all right. Treasure Isle Golden Lock breaded fantail shrimp, to be exact. The shrimp that gives the largest plate appearance possible. And it has more to offer than just its unique shape. Like Golden Lock breading (our exclusive process that prevents overcooking up to 11 minutes), and fresh-from-the-net flavor which gives it its unforgettably good taste. But then all Treasure Isle products are unforgettably good. Not only our Golden Lock breaded shrimp, but our Home Style breaded shrimp, P&D shrimp, and all our other fresh-from-the-net frozen seafoods as well. It’s important to us because good food is just food business. So if you’d like to have unforgettably good food on your menu – don’t just forget these treasures from the sea… from Treasure Isle. “Fresh-from-the-net flavor your customers won’t forget.” 

The ad highlights how the "Golden Lock" breading prevents overcooking and makes the shrimp look larger on the plate. It's a great example of selling a solution to a common kitchen problem while promising better value. Georgia Salcau