QFF1972v34i5p2_frionor_frozenseafood

This brand is advertising its quality seafood from the largest source in the Arctic Circle.

Frionor’s unsurpassed quality begins in frigid, clear waters north of the Arctic Circle. Frionor is the world’s largest and most complete source for fish sticks, portions, fillets, and specialty seafood items. These outstanding high quality seafoods are caught by Norway’s fishing fleet in the icy cold, nutrient-filled waters North of the Arctic Circle. The strict, world famous Norweigan quality control standards combined with Frionor’s own inspection system assures you of the very highest quality. Choose from breaded, precooked and raw in a wide range of species, sizes and shapes. Call your distributor today, specfy Frionor brand. Serve up great seafoods from Fjord country. 

This ad uses the Arctic location to make the fish seem cleaner and more premium than standard frozen options. It is a great example of using a product's origin to build trust and a sense of high quality. Georgia Salcau