QFF1972v34i5p28_cariboufisheries_frozenseafood

This brand is advertising all the different ways their frozen fish comes and the sizes of each package. The pictures themselves are in black and white.

Ocean Perch Natural Fillet Profit Makers. On a plate: starting from catch in the clear, deep waters of the North Atlantic, ocean perch provide the eye and appetite appeal to a menu feature in any fine restaurant. A real profit maker. Breaded and precooked: they are ready to cook and serve. No cutting, cleaning or breading. Controlled portion size means fast, economical, uniform preparation – tastier eating. In a cone: the All American-Caribou version of English fish and chips. Ocean perch is a deep sea delicious and protein nutricious. Top of the palate pleasers pell – profitable too. A favorite of fast foods operation. In a basket: a real profit maker for the carry-out family trade. Here’s your perfect “fish and chips” – the All-American favorite of crisp fried ocean perch fillets, French hot chips, garnished with creamy tartar sauce.

This ad shows how one type of fish can be served in different ways to fit fancy restaurants or fast-food shops. It is a great example of marketing a versatile product that helps businesses control costs and reduce kitchen prep time. Georgia Salcau