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This company is advertising its water control agent that keeps food and beverages together. It shows an image of hands with a wedding band on, to symbolize forever. 

It takes the right chemistry to keep things from breaking up. For most things, KELTROL is the right chemistry. Because KELTROL, Kelco’s xanthan gum, is a water control agent developed especially to keep foods and beverages together. Which means in the long run, products with KELTROL will look better longer. And taste better longer. KELTROL is used for a wide variety of specifications. Like stabilizing, thickening, emulsification, bodying and suspension. As well as a process aid in a wide range of production systems. If you’re interested in improving your present products or developing a new one. Then contact your nearest Kelco office. We’ll send you all the information and samples you need. And remember, KELTROL not only adds the right chemistry to your product, it also adds the right chemistry to your sales. 

This advertisement utilizes the concept of functional stability to demonstrate how KELTROL acts as a reliable water control agent. It illustrates how specific chemical additives can extend shelf life and, in turn, boost sales through consistent quality. Georgia Salcau