FE1970v42i10p99_farmaco_ultrasoy

This company is advertising its different types of ultra soy, mentioning how it complements other foods well and have a great amount of protein. The image shows the three types. 

Silent Partners (for profits). Ultra-Soy may prove to be a refreshing and profitable new partner for you. We’ll provide you a textured protein partner for your formulations – that will meet most any requirement of your food system. Three types, chunks 10-D, or chiplets provide a processor with excellent textured, high quality protein, and wide flexibility in complimenting other foods. They are immediately available in quantity. Now food technologists and food processors can achieve new, unique and imaginative products and formulations– and the refeshing aspect is that our R & D and test kitchens will be your silent partner in developing and testing your food system, if your desire. Test our test kitchens, test our R & D, test our Tech. Servive, then let’s be partners for profits in new formulations and food systems. 

The ad presents soy protein as a versatile and profitable partner for industrial food creation. This connects to the mid-century rise of textured vegetable proteins as affordable meat alternatives. This strategy shows how essential technical support became for companies developing new processed food systems. Georgia Salcau