WHO'S FREEZING WHAT WITH ULTRA-FREEZE THESE DAYS?

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Cartoon image of a chef who is in the cold with blue traced clouds near his nose, the chef is wearing red ear muffs, a blue, white, and red scarf, and has a mustache. 

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#WHO’S FREEZING WHAT WITH ULTRA-FREEZE THESE DAYS?

##CHEMETRON

[additional notes]

• rhetorical simple question that makes it seem that other industries are on board with ‘freezing’ foods 

• the image of the chef emphasizes that they are willing to freeze things in order to maintain their food

• not necessarily asking a question but making a statement for the industry to understand the fast-paced changes towards ULTRA-FREEZE

• the rising trend of the freezer

• emphasizing their company’s technology 

What is ULTRA-FREEZE known for?

• ultra-low temperature freezing

• preventing ice formations in crystals 

• long term storage 

• less cellular damage for preserving foods

• would be a chef’s ideal to ensure there food doesn’t go bad 

Themes: maintenance, trendiness of frozen food, range of products to freeze, influence over details, the acceleration of freezing, urgency 

[Karlene Rodriguez]