The working heart of a Space Age food plant... VARI-PHASE

[alt text]

Image is set in outer space background with asteroids protruding out from the right hand side, the background is black with scattered specks of white and red, below are cylinder-like storages for food with multiple trays inside all on top of a gridded floor

• Two men wearing white suits and a white hat are inspecting the food on the trays and another man wearing a white long sleeve and white pants on the right hand side is lookig at a system controlling these cylinder with clocks, red buttons, and timers.

[transcription]

#The working heart of a Space Age food plant…

VARI-PHASE 

A new science for an old art… the high-volume systems answer for programmed cooking, increased yields, reduced labor… and the absolute ultimate in product quality. 

This is VARI-PHASE proved by millions of pounds of commercial production. Request an evaluation of the economic and quality benefits for your pre-cooked products. For more information on this breakthrough in food processing contact: 

#VARI-PHASE, INC. 

231 Commercial Blvd., Lauderdale-by-the-Sea, Florida 33308 

Area Code 305-563-2517

[additional notes]

• metaphor that technology will be able to allow food to persist 

• reflection on the former ‘arts’ of food: when additives were used for maintenance and quality (a reflection from the former food journals) 

• protrayed as a scientific breakthrough that surpasses what one deems to be achieveable 

• the capability to surpass what has been formerly done for cooking 

• ultra-processed food seen through a lens as highly advanced 

• food deviating from homegrown/homemade cooking but in huge labs with many assets 

• attention to the equipment and tools of the food 

• the lack of needing human skill/expertise 

• reliance on the machine 

• using particular rhetoric of space to make ultra-processed foods seem exciting and progressive

• consuming that is manufactured

• the 60s had alot of Space Race rhetoric which could be the reason for using such to gain public trust in such machinery 

Themes:

• groundbreaking technology, revolution of former food production, 

[Karlene Rodriguez]