[alt text]
White cubes lay on top of each other on a light blue flat platform. The letters T, R, O, N, O, and X are on different white cubes.
[transcription]
#TRONOX Rutile TiO2- for every paint need, water- or solvent-thinned, there’s a Tronox grade that works
Interior Enamels TRONOX CR-800 for strength, gloss and outstanding dispersibility.
Exterior Coatings TRONOX CR-822 for highest durability.
Interior Flats TRONOX CR-801 or CR-813 depending on the level of dry hide desired.
Full Line Delivery Capability with technical Service by Experts
##TRONOX
CHLORIDE PROCESS
TITANIUM DIOXIDE
###KERR-MCGEE CHEMICAL CORPORATION
KERR-MCGEE CENTER OKLAHOMA CITY, OKLAHOMA 73125
Sales offices-Decatur, GA-Glen Ellyn, IL Oklahoma City, OK
Los Angeles, CA- San Francisco, CA-Parisppany, NJ
Technical Sales Service-Oklahoma City
[additional notes]
reinforces the idea of multiple uses
the characteristics described are additives to enhance a product’s appearance
the chemical TRONOX can be changed in order to become a ‘grade that works’ for any company using it
the process of manipulating/morphing the chemical that is given to address any need
to be strong against the unknown events that happen in processing
the building blocks of this image match how TRONOX is built on the basis of the exterior/interior needs of the company’s desires, it is not a fixed product
not a fixed element but highly capable of being morphed into versatile uses
‘gloss’ contends with the visual appearance
TRONOX is meant to be a small aid in the final production of whatever project it is being used for
minimal use for greater payoff
the sole function of this product is not to preserve or add nutritional benefit but for superficiality
What is TRONOX?
titanium dioxide pigment
titanium chemicals
used for paints and coatings due to its white color
mainly used for visual appeal in packaging
not a necessity in foods-why use it?
used only to meet the needs of consumerism
How is this product used in relation to food?
white pigment, could be used for food color, consistency in appearance
white frotings, gum, creamer, dair, salad dressings
Health Implications:
Themes:brightness, versatility, multi-purpose, manipulation, commodification, production, superficiality
[Karlene Rodriguez]
