NEW WAY TO CLEAN UP

[alt text]

A chef with glasses and a chef hat lays in the middle of the ad with a tired look on his face and his hand on his face in a sense of exhaustion. His right hand holds a pan that is visibly dirty. To the right corner is a smaller image of a chef’s hand holding a dirty pan near the text of the ad. 

[transcription]

#NEW WAY TO CLEAN UP 

A standard, heavy-gauge table pan costs about 25c just for the operator’s labor to scrape, scrub, and scour it. New, extra rigid disposable aluminum steam table pans cost a few pennies more-but your customer throws them away when they’re empty. No labor charges at all. A good selling point if you’re a processor who intends to cash in on the booming demands for ready-to-use convenience foods. You can pack, freeze, store and ship in these pans. And they’re available in six different sizes with metal lids, closing machines, and carrying racks. The Kaiser Aluminum steam table pans are a boon to the operator who can reconstitute in them and then serve right out of them in his steam table. You both save money. You both make money. You both clean up. Want more information? Contact your Kaiser Pacakging salesman or mail the coupon. 

##KAISER ALUMINUM 

[additional notes]

• there is more labor in investing in something that is strudy 

• less cost and money saving aluminum

• the idea of no longer needing to ‘do more work’ which is prevalent in these inventions for fast foods 

• entices the processor to recognize the market which is moving towards convenience rather than health 

• variability in sizes 

• ‘boon’ to the operator: it is saving them time and money 

• repetition of the word ‘money’ makes the reader more inclined to purchase 

• the pantry dishes are categorizing what foods get made: one’s that are easy to be disposed of and throw away, not something that is long lasting 

• the image of the chef shows distress in trying to clean: a way to make things easier which is a running theme in this journal 

What is a steam table? 

• food service appliance that uses heat to keep foods warm and safe, they don’t lose wuality and do not have to cook again as it maintains its freshness 

• a stable temperature for any kind of food 

What are closing machines and carrying racks in relation to aluminum steam table pans? 

• they are used to maximize efficiency in catering, food transportation and storage (can this effect the quantities of food that can now be so easily available to eat?)

• more and more food 

What are aluminum steam table pans? 

Themes: convenience, easy-disposing, less labor, stress-free, categorization of food, boon for the operator 

[Karlene Rodriguez]