For every case of 6oz., you sell a case of 12oz. True or false?

[alt text]

Aluminum can to the left states: Minute Maid FROZEN CONCENTRATED ORANGE JUICE, 6 FL. OZ., the aluminum can on the right is bigger than the can on the left and states: Minute Maid FROZEN CONCENTRATED ORANGE JUICE 12 FL.OZ.

[transcription]

#For every case odf 6 oz., you sell a case of 12oz. 

True or false?

Amazingly, Minute Maid does over 50% of its ornage juice business in the 12 oz. size. (No other major brand comes near that.) 

So, if you’re not selling 50-50, make sure of getting your share of this growing 12 oz. business. To do that, display a minium of 2 rows (6 cases) of 12oz. and 3 rows (6 cases) of 6 oz. And watch your Minute Maid business grow. Fast. Fast. Fast. 

Stock the world’s easiest opening fastest selling 12 oz. can. 

## Minute Maid. The best there is. 

[additional notes]

• the emphasis on the 12 oz. size demonstrates that size is a more important quality rather than the taste or product that make the Minute Maid Orange Juice 

• instructions for display demonstrate the ‘business’ of the growing market rather than the ‘business’ of satisfying th customer in taste 

• the images of the drinks are not meant to appeal to the mouth feel of the product but to compare two sizes and in that comparison force the industry to force upon its consumers larger quantities 

• Can this be the reason consumers are hungry for larger portions/quantities of foods and drinks? 

• sales increase quicker based on the notion of less of the ‘popular’ product, making one desire it that much more 

• the wording of the title makes it seem that consumers will be greedy enough to buy both the 12 oz and 6 oz: the desire to have any quantity

• logistics of food become standardized 

• lack of emphasis on nutritional qualities what it is made of!

• success in sales not health

Themes: display, the business of food, instructions for marketing, large portions versus small portions, scarcity of the popular product, prominence in size, quantity, logistics, shelf visibility, success in sales