[alt text]
On a steel black conveyor belt are 7 rows of different types of meats in black and white: steak, patties, fish, chicken legs, potatoes, crab cakes, and shrimp.
There is a depiction on the right hand corner of a freezer machine with a whole in the center showing the inside of the machine.
[transcription]
#At less than 1/2 cent per pound, the new Frick “KONTAK” will freeze poulty, scallops, meat patties, fish fillets, shrimp, steak…
…fruit, vegetables, potato patties, crab cakes, fish sticks, coffee, orange juice, dairy, and ice cream products, portioned servings…
… and practically any other product you can name that’s applicable to contact freezing.
All these products move cleanly off the “KONTAK” freezer without dehydration of discoloration. That “fresh” appearance is frozen in, for there is no air blast to cause shrinkage or loss of color.
##KONTAK freezing
A continuous stainless steel belt delivers product through a tunnel where -50 degrees brine circulates against the bottom of the belt. Capacity ranges up to 3,000 pounds of 0 degree product per hour.
###Maintenance? - Hardly any!
The only moving part is the belt, and this has an automatic washer. Access doors afford easy inspection and maintenance.
Shipped as a factory assembled package for low cost installation… your KONTAK could be installed over a weekend.
And you get single source responsibility- all Frick’s for engineering machinery, financing, installation, and service.
Interested in 1/2 c per pound freezing?
Let us prove it. Write for KONTAK Bulletin #260-3.
####FRICK COMPANY
[additional notes]
a refrigeration tool that can cater to multiple foods, not just one
the pricing is also another way to get companies to buy this product: saving money while putting multiple foods in the KONTAK freezer
the food remains preserved and in tact
the ad repeats ‘color’ multiple times which caters to the fact that companies may want their product to ‘look’ a certain way whilst the food is in the freezer and stay that way once it gets out of the freezer
3,000 pounds emphasizes the massive quantity of food that the companies can put into the conveyor belt
hands off approach: the ad demonstrates that this tool does all the work for those who are freezing food, there does not have to be a meticulous process to ensure that the food stays intact
uses much of the same rehtoric as Chemical Week journal: where the chemical also does the work for the company
using automation as another form of less labor
technologically sound enough to not need constant superivision which makes the food processing much easier and more time efficient
provides the means for installation as well
faster production
includes foods that are typically hard to keep fresh such as :polutry, meats, and fish
the foods that the advertisement includes are the typical makeup of family dinners based on the Sanders reading
the idea of freezing motivates more processed production as food companies now have a tool that makes it easier for them to ensure that their processed foods are kept stable
catering to processing
leaves no room for error with technology doing the work
less costly errors
very interesting to note that the conveyor belt has a built in brine system to ensure freshness: how well regulated is this process if its automatic?
What is brine?
‘solution of salt dissoled in water, used to preserve food and as an industrial refrigerant’
the brine is placed under the belt to keep the freshness of the food
another chemical that is place unto the food
adds more moisture to the food
‘creating more space to trap water’
aids in the ability to hold onto the moisture in meats
Themes: preservation, multiplicity, variation, mass production, easiness, technological advancement, productivity, processed food, large-scale labor
[Karlene Rodriguez]
