[alt text]
golden crisp french fries on a blue fabric that is laid over a small wickered basket
Outline of the shape of the United States with a pattern of dollar sign symbols within the middle
[transcription]
# a bright new profit picture for institutional frozen food distributors in the cental United States…with Northern French Fries
Compare these golden brown Northern Star French fries-shown in this unretouched photograph just as they came from the deep fat fryer- with many others on the market!
Northern Star has the potatoes… Northern Star provides the service… and Northern Star is looking for institutional frozen food distrubutors for its premium French fries and hash browns. Northern Star offers the highest quality potato products you can buy. But more than that, the company’s location means faster service and lower freight costs in the central United States. And you can buy in smaller quantities for faster turnover, lower warehousing costs. For the whole Northern Star story - and details on how you can make more profit as a Northern Star distributor - write or phone Northern Star - today!
[Karlene Rodriguez]
[additional notes]
Themes: profit, economical production, waste, consistency, stability, quality, snack age, unhealthy processing, the scare of aging foods, quick shelf-space, money
-the title helps in bringing in the new age of ‘snacks’ that has been arising in this trade journal
-the image itself shows French fries that are ‘unretouched’ to emphasize ‘freshness’ however the ad further states that it still goes in the deep fat fryer
-contradictory to the fresh statements provided
-showing early signs of unhealthy foods as ‘golden’ or glorified in its construction
-potatoes are being sold as a commodity rather than an essential food for consumers
-the ad is not necesarily about the food but the efficiency it can bring in profits due to its short distances from many states
-continual emphasis on less shelf time and lower waste/spoilage
-a desperate need to deviate from the risk of aging foods
-buying less quantities-product is sold faster
-food based on stratetegizing not health
-quality is preserved but to what extent?
