Richmix: A Creamer Your Can Count On

[transcription]

# RICHMIX: A CREAMER YOU CAN COUNT ON

Whatever you specifications for a cream base product, Richmix non-dairy creamer will meet them–batch after batch. Custom formulated, if necessary, to provide the exact flavor profile and functional properties you require, Richmix creamer is the best basis for soups, dry mixes, cream sauces, gravies, confectionery products, desserts, chocolate beverages and more. Every shipment of Richmix creamer is backed by the Kraft reputation for quality, and every shipment is uniform: the Richmix creamer you order is the Richmix creamer you recieve. So insist on consistency. Use reliable Richmix non-dairy creamer. Kraft Industrial Food Division.

# Memphis Tennessee

[alt text]

Brown pudding with whipped cream and sprinkles is lined up in the front of the image with a row of small white cartons behind it, then a row of chocolate milk in glass containers behind as well. 

[additional notes]

The ad follows a similar format to other Kraft ads with dim lighting on the advertised products. and inclusion of the word “custom” in text. 

How does Kraft approach this ad differently than their other cheese product ads, which the company is more known for?

Shows values of uniformity/consistency

- Sarah Giovennella