Fat Replaced But Still Great Taste

[transcription]

# FAT REPLACED

# but still great taste

## RICE STARCH 

## The only starch that passes the test

### YES / NO

### Really clean taste

### Absolutely white colour 

### Gluten free

### Freeze thaw stability 

### Suitable as fat replacer 

### Fairfield, New Jersey

[alt text]

Three images show different assortments of food. Below them, a YES/NO checklist lists outlines various product benefits.

[additional notes]

How is rice transformed into rice starch?

How does this ad align with diet culture of the period with fat-free foods?

- Sarah Giovennella