The unseen ingredient nature needs.

[Alt text] Cutting board with a baguette,  block of cheese, and an apple on it. Next to it, one bell pepper, one piece of raw steak, two eggs, and a glass of red wine.

Transcription: 

The unseen ingredient nature needs. Just add a dash of Sonneborn. Exceptional purity. Lack of color, odor, and taste of Sonneborn white oils, petrolatums and microcrystalline waxes (better than U.S. Pharmacopoeia purity) are the reasons they are number one in the food processing industries. Protective coatings for fruits, vegetables. paper-treating for meat and cheese wraps. Carnation baking products – divider oils, bun oils and trough greases. For equally good reasons, Sonneborn products are first in cosmetics, textiles, pharmaceuticals, plastics, components for petroleum additives and metalworking. If you have a problem that white oils, petrolatums, microcrystalline waves or petroleum sulfonates can solve, chances are we’ve already solved it. It’s one of the reasons we’re first (and have been for over sixty years). Send for our idea-stating booklets. They’re free. or give us a problem that may become a great new idea for using our products. Who knows. We might improve your product, reduce your costs and make you a hero!

WITCO CHEMICAL CORPORATION

Sonneborn Division

Dept. CW-34, 277 Park Ave., New York, N.Y. 10017

Witco Chemical is the problem solver.

Comments: The advertisement highlights Sonneborn’s vast food applications while maintaining no color, odor or taste. Food manufacturers prefer additives that leave no sensory trace beyond their function, enabling the food product to appear untouched. This reflects the industry’s value of preserving a perception of naturalness in food products. Similarly, Sonneborn’s applications for protective coatings and paper-treatment are used to preserve a “fresh” appearance in foods with long shelf lives, further demonstrating the food industry’s value of durability while maintaining the illusion of freshness. To add, the text’s discussion of new ideas and solving product problems positions the company as a hub of innovation and creativity, desirable traits that food manufacturers may look for in partner companies.

Leila Dubon