[Alt text] A middle aged couple running on the beach. The beach is pristine with white sand and clear blue water. The couple appears happy, smiling and holding hands. The two people appear to be Caucasian and are both slim with muscle definition. They are also wearing swim suits that cover little skin; the woman is in a yellow bikini and the man is in a red speedo.
Transcription:
Now that more of the world is eating "light," there's more reason than ever for pure crystalline fructose.
Today, as the popularity of “light” foods continues to grow, a great opportunity awaits the perceptive marketer. One way to take advantage and climb on the bandwagon is to change your sweetener to pure crystalline fructose. In many applications you can use less fructose than sucrose to achieve an equivalent level of sweetness. Another important feature of pure crystalline fructose is the healthful image it conveys to consumers. This is primarily due to the unique metabolic properties of fructose. Unlike sucrose, fructose does not produce extreme “highs” and “lows” in blodd sugar levels. Many experts consider high blood sugar and insulin levels to be risk factors in the development of certain disease conditions. Fructose is the sweetest of the natural sugars and is found in honey, berries and many fruits and vegetables. In cold products with a slightly acidic pH, fructose is up to 70% sweeter than sucrose. So, by using less fructose, you can reduce calories without sacrificing taste. Fructose can also enhance flavors. In a recent study, consumers showed a marked preference for an apple drink prepared with fructose versus one made with sucrose. In a limited study, peanut butter prepared with fructose was judged as better tasting, with a flavor more like peanuts, than the peanut butter made with sucrose. Pure crystalline fructose is a great way to sweeten a variety of foods including gelatin desserts, puddings, cake and cookie mixes, baked goods, cereals, candies and yogurts. Pure crystalline fructose is the only commercially available form of the natural sweetener. With a new plant now on stream in the U.S., Roche is fully committed to the product, the market, and you. For samples and application information, call (201)235-5153, or write Chemdex Information Services, Roche Chemical Division, Hoffmann-La Roche Inc., Nutley, New Jersey 07110.
Roche. The speciality sweetener people.
Comments: This advertisement is grounded in the theme of healthy or “light” eating. The ad claims that there is increasing popularity of “light” foods, making pure crystalline fructose an appealing food for its health benefits and natural origins. Pure crystalline fructose is a sweetener that does not cause spikes in blood sugar. The theme of healthy foods is reinforced in the image of the advertisement, as the two people are very slim with high muscle defintion. The ad is arguing that food manufacturers will make profit from pure crystalline fructose because U.S. adults value health, especially in the form of lean, muscular body types.
Crystalline fructose can be used to replace sucrose or fructose corn syrup, adding sweetness to drink and speciality food products. Because of its high sweetness, less is needed to acheive flavor goals in foods (Vuilleumier, 1993).
Vuilleumier S. (1993). Worldwide production of high-fructose syrup and crystalline fructose. The American journal of clinical nutrition, 58(5 Suppl), 733S–736S. https://doi.org/10.1093/ajcn/58.5.733S
Leila Dubon
