[Alt text] Imaginative still life painting of an ornate dinner table. Creative arrangement of food, human faces, statues, and a deer.
Transcription:
Avicel. A masterpiece of uncompromising quality.
Avicel microcrystalline cellulose has been helping food technologies create foods for over 20 years. Now MicroQuik stabilizer expands the application of MCC.
Whatever the food, there is one characteristic common to all applications involving Avicel and MicroQuik - uncompromising quality. Our commitment to providing quality and functionality through research and development is what you’ve come to expect.
In addition, we are dedicated to maintaining availability and price stability by utilizing renewable domestic raw materials and modern manufacturing methods.
FMC Corporation, Food and Pharmaceutical Products Division, 2000 Market Street, Philadelphia, PA 19103.
The work of Philadelphia-born Peter Paone may be seen in many permanent collections – including the Museum of Modern Art, New York, The Philadelphia Museum of Art, the British Museum and Victoria and Albert Museum, London.
Comments: The advertisement highlights their products “uncompromising quality” but does not elaborate on what the product is used for. The theme of high quality is demonstrated by the painting from a well known Philadelphian painter, Peter Paone, who has had his work shown in various museums (website linked below). The still life painting of an elegant dinner scene conveys a tone of elegance, glamor, and creativity, echoing the theme of high quality. Microcrystalline cellulose is used in the food, medicine, pharmaceutical, and cosmetic industries. In food, it is used as an anticaking agent, thickener, texturizer, emulsifier, and bulking agent (Pratap et al., 2025).
Pratap, N., Varma, R., Kavya, N. M., & Chakravarthy, N. U. (2025). Microcrystalline Cellulose: Inexhaustible Treasure. International Journal of Research in Pharmacology & Pharmacotherapeutics, 14(2), 255–265. https://doi.org/10.61096/ijrpp.v14.iss2.2025.255-265
http://www.peterpaone.com/
Leila Dubon
