We make coconut flavor that tastes more like coconuts than coconuts

[alt text]

This advertisment has a brownish Orange background. In the middle of the page their is cartoon scientist on his hands and knees and cartoon coconut is bouncing off of his head. Under this image is text claiming that the company (Food Materials Corporation) can make a coconut flavor that taste more like coconut than a real coconut.

[transcription]

We make coconut flavor that tastes more like coconuts than coconuts 

FM 

custom flavors

Food Materials Corporation / 2711 West Irving Park Road, Chicago 60618  - Eastern Office - 254 West 31st Street, New York 10001 / Makers of famous brand-name flavorings since 1926 - Verity Brand - Caramel Flavors - Cake Mix Flavors - Spiced Extracts - Food Colors / Catalog on request -If you do not get FM’s “Flavor Newsletter”, write. It’s free!

[additional notes]

What stood out to me about this advertisment is that the company (Food Materials Corporation) is making an explictly paradoxical claim. Presumably, a coconut sets the flavor of coconut and yet this company is claiming that they are able to make a more conconut flavor verison.