Soft Sells

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This advertisment has a dark pinkish red background and the top half of the page features a picture of women looking away from the camera and out a window. She has a calm expression and at the corner of the picture there is text that says “soft sells” Under the image there is smaller white tect describing the benefits of the company’s (Miranol Chemical Company) surfactants. 

[image transcription]

Soft Sells

Miranol solves your tough formulations problems with the gentlest touch in the industry. 

With a full line of quality surfactants for the entire range of cosmetic applications. Shampoos. Skin cleansers. Bath gels. Skin and hair conditioners. 

Miranol’s gentle touch gives you more mildness. More moisturizing. Safer conditioning. And the precise level of foaming and viscosity you need for your personal care formulations. 

New Miranol Ester PO-LM 4* –oligomeric ester for use in hair conditioners, moisturization while acting as a secondary emulsifier.

All Miranol surfactants are backed by our 40 year reputation for unexcelled quality, service and superior technical assitance. 

*Patent-Pending 

Miranol 

Chemical Company, Inc. 

68 Culver Road, Dayton, NJ 08810 USA 

(201) 329-3900

For more information and/or samples, send coupon today.

[additional notes]

One thing that stood out to me about this advertisment was the emphasis on the “gentelness” and “mildness” of Mrianol Chemical Company’s product. I wonder what this is in comparison to. This advertisment also represents the pattern of 1980s Drug and Cosmetics Industry advertisments having women as a central part of the trying to draw the manufacturer to the product.