Proteins With Personal Appeal

[alt text]

One the right side of the image there is the face of a women with light skin, long brown hair, and blue eyes facing sideways and looking towards the left side of the page. In the background of the image there is a light blue sky and some small white clouds. In the foreground on the left side is a brown (presumably shampoo) bottle with two yellow flowers poking out the top of the bottle.

[transcription]
Proteins With Personal Appeal
Your customer knows what she wants: personal care products that are “healthy” and “natural.” Ingredients she can trust. Such as protein from milk, egg or soy–specifically listed on your label. And when the protein is hydrolyzed, she gets a bonus. Amino acids that are set free, to help make her hair shine and her skin glow. And that makes her buy your product again and again. We have a wide variety of hydrolyzed proteins derived from milk, casein, egg albumin, lactalbumin, collagen and soy. Those for cosmetic use are listed in the CTFA ingredients dictonary. So contact us for samples and details. And
let “natural” proteins, specifically named, make your good label better.
Sheffield Products
Kraft
607-334-9951 TELEX 646056
P.O Box 630 , Norwich New York 13815

[additional notes]
Initially, what stood out to me in this advertisment was the cool imagery covering the page. The second thing that stood out to me was that the text of this advertisment is appealing to the idea that customers want “natural” and “healthy” personal care products. This would indicate that it was a specific cultural time period where there was a recongnition that not all ingredients in products were natural or healthy.