Lonza Sorbitol...Key to 4180 of today's learning products

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The background of this advertisment fades from black to light gray as it moves down the page. The top of the advertisment has white text advertising that Lonza Sorbitol is in 4180 products. Under the text there is variety of completely white bottles and tubes that seem to be representing all of the different types of consmetic/hygiene products that Lonza Sorbitol can be used in. At the bottom of the page there is smaller black text going into to more specifics about the product and the company.

[transcription]

Lonza Sorbitol…Key to 4180 of today’s leading products.

Lonza Sorbitol is chosen by manufacturers as a key ingredient in 4180 leading products.

Why Lonza?…becuase of Lonza’s experience. We’ve been one of the world’s leading Sorbitol suppliers for more than 20 years. Delivering rapidly from multiple storage locations across the U.S. Producing the highest quality Sorbitol for consistent performance. Helping others, like you, find the best, most economical way to formulate toothpaste, cometics, pharmaceuticals, confections, or any product where texture or taste brings improved consumer acceptance. 

Let us meet your particular U.S.P Sorbitol specifications. Call Lonza at 800-526-7850 (201-794-2400 in NJ) or write Lonza for complete technical information. For prompt order processing and delivery, call 800-631-3647. Put Lonza’s experience to work for you. 

LONZA. Key to improved product performance. 

Lonza, Inc. 22-10 Route 208, Fair Lawn NJ 07410 201-794-2400

[additional notes]

The aspect that initially stood out to me about this advertisment was the large white text at the top claiming that the product (Lonza Sorbitol) is used in 4180 of today’s leading products. Not only do I think it would be hard to even name 4180 products, but this implies that Sorbitol must be a part of a wide variety of products. This is further confirmed in the text below where it says, “Helping others, like you, find the best, most economical way to formulate toothpaste, cosmetics, pharmaceuticals, confections, or any product where texture or taste brings improved consumer acceptance.”