Behenyl Surfactants Put the "oo" in Smooth

[alt text]

The top half of this advertisment features several images of women focusing on the hair, some the legs, and some the hand or shoulder. Under these images there is black text on a white background discussing all the benefits of Behenyl Surfactants from the company Croda Surfactants. 

[transcription]

Behenyl Surfactants 

Put the “oo” in Smooth

Get the “ooohs” of delight and “ahs” of satisfaction with formulations that include our Behenyl Surfactants. The long hydrocarbon chains of the Behenyl Surfactants lower the level for potential skin and eye irritation. 

Our Behenyl Surfactants are innovative, multifunctional, and exceptionally mild. The impart excellent emulsifying properties to both skin and hair systems.  In shampoos and conditioners, they make hair feel silky and soft. In creams and lotions they make skin feel smooth. 

Most important, our Behenyl Surfactants are quite uniquw. And their uniqueness adds an exclusivity to your product, increasing your competitive edge. We can help you move out ahead, using a Behenyl Surfactant just right for your product market. 

Name your surfactant needs, from sample to production quantities, and call—any time– for information, technical assistance, or to order mild, effective and profitable Behenyl products from Croda Surfactants. 

Croda Surfactants 

for the new…the improved…and the profitable

183 Madison Avenue, New York, N.Y. (212) 889-0444

[additional notes]

This advertisment represents the pattern of 1980s Drug and Cosmetics Industry advertisments having women as a central part of the trying to draw the manufacturer to the product. In addition it is interesting to note that they claim thier product is “exceptionally mild” I wonder what this is in comparison to.