AND IT COMES IN TWO COLORS

[alt text]

This advertisment has a white background and at the top of the page large bold blank text says “AND IT COMES IN TWO COLORS.” Under this is smaller balck text explaining that the company (Centerchem) is now selling Squalane. In the middle of this text there are two olives one is light green and one is black.

[image transcription]

AND IT COMES IN TWO COLORS

Heard the news? Now there’s a new source for natural Squalane, and it’s available here in the United States. Hispano Quimica S.A. of Barcelona, Spain, the innovative specialty chemical manufacturer, recently developed a process to exract natural Squalane from the Spanish olive. 

Characteristically the same as the shark derived product, H.Q natural Squalane is available in both N.F and Cosmetically Pure grades. But becuase H.Q Squalane is extracted from an abundant vegetal source, supplies are readily available. And now, Centerchem is able to ffer both grades of H.Q natural Squalane to North America. Call Centerchem now and get the rest of the story. Meeting the special needs of today’s formulator.

[additional notes]

One thing that stood out to me about this advertisment is that not only did it mention the source of the chemical that it was promoting but that source was olives, not synthetically prodced from crude oil like many chemical products in this trade journal. I am also interested in what the “shark derived product” that was mentioned in the text of the advertisment is.