Top Management
Transcription
#Top management.
GAF offers you the widest range of fixatives and conditioners to customize your preparations for use on any kind of hair.
GAF has been setting the pace in commercial hair-care resins for years.
Our PVPs launched the business.
The PVP/VA copolymers expanded and improved the line. And GANTREZ®, GAFQUAT® and COPOLYMER resins topped it off. These three "generations" still offer the formulator unmatched latitude and precision in customizing his product for any market segment he sets his sights on.
What have we done for you lately?
GAFFIX® cationic fixative resin, that's what... the only cationic fixative resin that's commercially available.
And it's water soluble! Think how that will simplity your preparation of mousses, gels, glazes, lotions and sprays! GAFFIX resin delivers excellent style retention with minimum tack, and you need less of it than you would
most other resins to do the same job.
Staying on top of the hair grooming market requires expert ground-work. We'll handle things down here so you can manage better up there.
For more information, contact your local GAF represenative or write
GAF CHEMICALS CORPORATION,
Acetylene Chemicals Department, NJ
##Where specialties are on the move.
Alt text
Image depicts four heads in clear tubes with the hair sticking out at the top. One is a Black woman’s head while the other three are white. There are also handings using various products on each woman’s hair, two spraying products, one using a cream, and one just running their fingers through. At the bottom right hand side of the page is container of GAF product on a shipping base with wheels.
Comments
The image of women’s severed heads stood out to me. It is unclear if they are trying to simulate mannequins or not. I think the use of a Black woman was also new, and is interesting to me because even today there are very few products targetted towards more textured hair.
Emily Salameh
- Ad Title
- Top Management
- Creator
- GAF Chemicals Corp
- Date
- 1988
- Type
- trade ad
- Periodical
- Drug and Cosmetic Industry
- Volume
- 141
- Page(s)
- 151
