D&CI1987v141i?p89reheusANTIPERSPERANT

Transcription

#"REACH" for the future

## Reheis REACH... enhanced antiperspirants that take efficacy to startling new heights.

A major breakthrough in antiperspirant technology

For years, little has changed in the antiperspirant industry. Now, after 18 years of research, Reheis Chemical Company has developed REACH… 

a revolutionary series of enhanced efficacy actives that are already changing the future of antiperspirant and deodorant use.

Up to 50% more efficacy in aerosols

When used in spray formulations, the REACH aluminum chloro-hydrate series can provide up to 50% more efficacy than was previously attainable with conventional aluminum chiorohydrate actives. REACH 101, 201, and 501 offer formulators a choice of efficacy levels. So for the first time, you can offer consumers their preferred carrier... the aerosol.. with an efficacy level similar to sticks and roll-ons.

REACH AZ... Aluminum Zirconium protection is now higher than ever before

Until now, aluminum zirconium antiperspirant actives had the highest level of protection, but that is history, too. Because REACH AZ now makes it possible to exceed all limits… pushing the anti-perspirant industry even further into the future. A future that is now within REACH. Ask for samples of REACH AZP-701 and REACH AZP-703. Call or write for literature and samples today.

Reheis Chemical Company 

NJ and Dublin, Ireland

Comments: 

The description of the product as revolutionary and the language around the future stood out to me. I am also curious about the use of alluminum cloro-hydrate and how it differs from the chemicals and alluminum in deoderants before this point. I have also noticed that aerosol technology was very popular during this time based on the advertisements in this volume.

Emily Salameh 

Alt Text: 

The image depicts a white young adult boy and a girl both reaching towards a bright star. Both of their faces and one arm is visible coming out of the side of the page. The background is a dark blue to imitate a night sky. The people are surrounded by a light blue haze.