Transcription
#HOW SAMPLING HELPED CHANGE THE COMPLEXION OF THE COSMETICS INDUSTRY.
Since most cosmetics have unique benefits that cannot be fully expressed in advertising, getting people to buy new products has become a real marketing feat.
In view of that fact, it's no wonder so many cosmetic manufacturers end up giving them
away.
##THE MOST EXPENSIVE
PROMOTION CAN BE CHEAPER IN THE LONG RUN.
Although sampling can be a very expensive marketing tool, if you consider how fast it establishes your product in the
marketplace, it's worth every cent.
And if you look into all the new creative methods recently developed, we think you'll find sampling nore selective, more effective, more flexible and, most important, more affordable than you ever thought possible.
##HOW WE'RE CHANGING THE FACE OF SAMPLE PACKAGING.
At Ivers-Lee. we've been designing and producing sample packaging for over 60 years.
sampling, these compa-
For such well known
companies as Avon, Wella, Fabrege, Chanel, Clairol, Elizabeth Arden, Gillette, Revlon, and Neutrogena. Through sampling, these companies grew to be the leaders in their field. Changing the tace of the whole cosmetics industry.
Of course, we can't take all the credit.
But our Account Executives, Lab Technicians, Quality Control Engineers and Packaging
Printers had a lot to do with the standards of quality that turned consumers who tried their samples into regular customers.
##BEFORE YOU START GIVIN AWAY FREE SAMPLES, LISTEN TO SOME FREE ADVICE.
We'll send you our free booklet "Everything You AIways Wanted To Know About
Sampling"
just for the asking. It tells you everything about packaging your sample.
So write or call us right now.
Because in addition to changing the face of the cosmetics industry, sampling will do wonders for your figures.
Ivers-Lee
The special attention packagers
Alt Text: The main illustration is of a white blonde woman’s face. On her left is another white blond woman sitting naked and washing herself. There are a variety of products surrounding these women such as Milk Plus, some sort of pills, herbal essence shampoo, avlon colorworks as well as the perfumes and products listed in the advertisement as small graphics.
Comments: The style of imagery stood out to me, as it has been repeated multiple times in various ads in this volume. The nature of selling packagining and sampling itself to advertise products further downstream is interesting to me, as these volumes do not only contain ingredients but also services. I think this company is smart because they understand that even a bad product if advertised well will likely sell. The field of advertisements and design has a large influence on consumers today.
Emily Salameh
