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Transcription:

# Laufier 

Because we approach the composition of creative fragrances as art guiding science, we have adopted as our worldwide symbol that most fundamental and miraculous of guides: the human nose.

Thus we transform fantasy into reality.

Lautier aromatiques. NJ

Grasse: France

Rhône-Poulenc Inc.

Circie No. 153 on Reader Inquiry

Alt text: Page has silver background with a black outline of a face. The “La” in “Laufier” are also the nose and nostril on the depiction of the face. There is a black box around that section of the image and the line is silver.

Comments: The imagery is very simple and incorporates the brand name into the purpose of the product itself, a nose to advertise a fragrance company, which I find quite clever. 

Emily Salameh