It takes an old hand to round up real western flavor.

Man with a mustache is happily enjoying his meat. The man is wearing clothing from the Old West. On the table is his meat dish, a jug, a cup, and biscuits.

It takes an old hand to round up real western flavor.

Everybody loves chuckwagon cooking. The tastes, textures and flavors of hickory smoke and beef, Bar-B-Que and beans. But knowing in advance just how much people will respond to a new food product can be your key to success.

At National, 30 years of food development experience plus the best of today’s technology mean we can combine flavors and seasonings with whatever characteristics you require. Color, aroma, mouth feel—they can all be custom created to give any new concept a good edge in the marketplace. 

When you’re ready to develop your next idea, look into our perfect balance of creative, marketing, manufacturing, technical, and R&D skills. Just call or write…National Starch and Chemical Corporation, Finderne Avenue, Bridgewater, NJ 08807. (201) 685-5000.

FLAVORS AND SEASONINGS

Color, aroma, and mouth feel are qualities promoted in this ad. The image is filled with Western imagery, likely reinforce the discussion of western flavor. Once again, National Starch and Chemical Corporation highlights its expertise (which can be seen in the ad’s title and text).

Chuckwagon: a wagon with cooking facilities providing food on a ranch, worksite, or campsite

Christy Lam