Our dry honey and dry molasses can keep you out of a sticky business.

[transcription]

# Our dry honey and dry molasses can keep you out of a sticky business. 

The food processing business can pose some sticky problems. Especially in today’s economy of rising material costs, increasing overhead, and shrinking profits. To say nothing of consumer demands for quality and health oriented products. 

Naturally, food processors want to utilize every modern convenience possible to increase efficiency and decrease operating costs. And that’s where Honi-Bake dry honey product and Dry-Mol dry molasses product from Henkel can help you at no extra cost compared to sticky liquids. 

Honi-Bake and Dri-Mol come in easy-to-handle, easy-to-store, fifty pound cartons. And because these products are dry, there’s no waste. No leaks. No spills. No messy barrels to scrape clean. Excellent sanitation. And more efficient employees, because they don’t have to work with difficult ingredients. 

Honi-Bake and Dri-Mol are high quality products with standardized and uniform flavor. So, you can be confident that your end products will be consistent. Honi-Bake and Dri-Mol also offer you accurate and easy weighing. 

No matter what your food processing applications for these ingredients, there’s a Honi-Bake or Dri-Mol product to fit your needs. What’s more, our technical specialists will be happy to work with you to try and solve any special problems you may have in formulations regarding flavor, color and quality. 

Minneapolis

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There is an image of two men in chef costumes, one on the floor and one standing. The one standing is scraping a substance into the pot that the other man is holding.

[additional notes]

There is an element of comedy to the photo of the two men. This is one of the first 1983 Food Technology advertisements I have seen in which it is critiquing the Food Technology industry for how consumers’ health is compromised. Standardization, sanitation, and reputable staffing are both emphasized.

(Serena Goeriz)