Scratch N' Sniff

[transcription]

# Scratch N’ Sniff

## (Yeah, we couldn’t smell anything either. But now that we have your attention…)

Our Amerimaize starches offer endless solutions to your ingredient needs. These all-natural starches, made from unique corn hybrids, exhibit improved functionality over traditional corn starches. We also offer four other Amerimaize starches made from white waxy maize. They possess bland flavor profiles, will not mask delicate flavors in food systems, are freeze-thaw stable, have excellend paste clarity, and a short texture. 

Give us a call. We have a garden full of hybrids that will have you come out really smelling like a rose!

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A black and white image of a rose with a transparent box with the words ‘Scratch N’ Sniff’.

[additional notes]

The hook of Scratch N’ Sniff serves to lure readers into reading the text. This is exemplified through the mention of “But now that we have your attention…”. The improved functionality of the Amerimaize line is highlighted, as well as the additional benefits it offers. I find it interesting that there was an identical advertisement with a corn instead of a rose. The main difference between the two is the sentence at the end, that mentions a “garden full of hybrids that will have you come out really smelling like a rose!”. 

(Serena Goeriz)