What uncommon sales advantage do a lot of fine food products have in common?

[transcription]

# What uncommon sales advantage do a lot of fine food products have in common? 

## Blue Diamond almonds

What a natural way to add extra sales appeal to a new or existing product! Next time you go shopping on your own, keep an eye out for th variety of famous labels that feature almonds. You’ll be turned on by how often almonds turn up in all kind of foods: from cereals, grains, baked goods to cheeses, ice creams, candies, frozen foods and now coffees and teas. 

Why almonds? Because they’re compatible and because no other ingredient says extra value, taste, and nutrition like almonds. They’ve for the quality difference today’s smart consumers are looking for… and Blue Biamond’s got the quality control you’re looking for… in a shape and cut to suit your needs. 

Sacramento, CA 

[alt text]

An image of almonds in every stage of the grinding process. 

[additional notes]

This ad emphasizes the versatility of almonds. Nutrition is also mentioned, which is not unlike other food technology ads from 1983 that highlight dieting and weight-loss.

(Serena Goeriz)