You can't see through this salt because it's filled with air.

[transcription]

# You can’t see through this salt because it’s filled with air. 

## Morton Star Flake Dendritic Salt 

Light refracts off a Morton Dendritic Salt crystal because of its many crevices and voids. You can utilize this unique characteristic to produce better food products. 

Oils, flavors, finer-grained ingredients become trapped within the Dendritic crystal and are dispersed more evenly throughout your product. Dendritic crystals are less dense and remain suspended in dry blends better. And because of its large exposed area, a Dendritic crystal dissolves quite rapidly. 

This remarkable type of salt is used in a wide range of products … to surface salt snacks, in shaker dispensed seasonings, dry spirce and flavor extracts, in processed meats and cheeses, in peanut butter and salad dressings, in batters and breadings and in a lot of other products. 

Perhaps our air space is just what you need to improve your products. Morton Dendritic Salt may be just what you’re looking for. We invite your inquiry. 

MORTON 

We make salt do more. 

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Throughout the paper, images of transparent crystal-like cubes falling around the text. 

[additional notes]

This ad emphasizes how Morton’s Dendritic crystals are superior to the other salt manufacturers. The versatility of Dendritic salt is highlighted with the wide range of listed applications. Versatility and competitive edge are values prioritized in 1983, which makes sense as to why Morton would make sure to touch both of these. 

(Serena Goeriz)