last year, you couldn't make this

This is a full two page ad and on the right page the image includes a carton and glass of milk

No one could make polyunsatruated filled milk with satisfactory flavor. Now you can, anyone can … with Durkess POLYPLUS polyunsaturated systems.

The public’s interest in diet and health, and thier willingness to try unique, new products that offer unusual dietary values point to an exciting growing market for polyunsaturated foods. 

Durkee’s decades of experience in fat and oil technology, especially in fractionated lipids, make possibel polyunsaturated systems with all the taste and eye appeal of traditional foods. 

POLYPUS polyunsatruate systems have been used in imitation and filled milks, whipped toppings, sour dressings, cream cheeses, frozen deserts, dry and liquid coffee whiteners, breads, cakes, snacks, and more. 

Want you share of this growing market? We can help. 

We stay one step ahead of tommorrow

This advertisment stood out to me because I was intrigued on what polyunsaturated filled milk was. After a quick google search I found that it is when the natural milk fat is removed and replaced with a getable or oil rich polyunsaturated fatty acid. This makes it more healthier while reducing saturated fats. I have noticed a similar pattern in the advertisements I have found in the Food Engineering Journals. There has been quite a few that are about milk or lactose. It makes me wonder if that was a possible trend that was going on during this time period.