The Provocative Perfume.

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A vintage perfume advertisement on a bright yellow background promotes Roure-Dupont, featuring sketch-style illustrations of a well-dressed couple beside a luxury car, and a large glass perfume bottle labeled “ROURE DUPONT.” Text in the ad describes the fragrance as seductive and desire-inducing, using glamorous imagery and language to associate the product with romance and luxury.

[transcription]

#It begins with Roure-Dupont and ends with desire.

We create fragrances with feeling.
Fragrances that are seductive. Exciting. Ardent.
Fragrances that move a man to a woman.
Fragrances that make a woman feel more desirable.
Fragrances that end up in the most desirable products.
Like yours?

Roure-Dupont, Inc.
New York · Chicago · Los Angeles

[additional notes] - Violet Webber

The ad plays with size, depth, and textures. Reading from left to right, the couple is seen approching a car, seemingly after a date, and then is seen in a more sensual position on the right. The placement of the perfume directly below indicates that it is the reason for the couple about to kiss. The yellow background makes the pops of black from the text and perfume label stick out more. The man blends into the page, wearing a yellow suit, while the woman is dressed in white, making her the main character of the ad. The text involves different sizes and the main headline is bolded, drawing your eye. Sensuality, provacativeness, and desirability are promoted.