Charm with Perlex.

[alt text] 

A topless woman shot from the chest up wearing a necklace with several charms where the left side is in the shadows/dark and the right is in the light. 

[transcription]

Charm with Perlex.

‘Perlex’ pearling agents open up new sales possibilities for the cosmetic chemist. Inventiveness and imagination can be given free play to add charm and sales appeal to a wide range of products. 

‘Perlex’

Adds depth and richness to dark tones: a moist transparency to the natural look; and that unique soft lustre that has proven so successful. 

‘Perlextra’ 

Adds that something extra: a higher brilliance and a subtle softness – with no hint of hard glitter. 

[additional notes]

I was drawn to this because of the simplicity of the advertisement. I was curious about what the product was being advertised. I didn’t understand why the woman was topless but upon reading the ad I think it is because they want the sole focus and attention to be toward the necklace since they are trying to sell their pearling agent that adds to the shimmer. 

(Chiara Benedetti)