Emerwax 1253 - the replacement for beeswax that produces better cosmetics at less cost.
alt text:
black and white image of 50-cent coins stacked and propped on what appears to be a bed of feathers, rice, grain, etc?
Transcription:
Emerwax 1253 - the replacement for beeswax that produces better cosmetics at less cost.
Cosmetic formulators using natural beeswax can switch to Emerwax 1253 and come out ahead all around. Emerwax 1253 simply outperforms beeswax where it counts most. Emerwax 1253 has a lighter color and essentially no odor so you can use more delicate perfumes. It is virtually non-toxic and thus is lower in primary skin irritation.
Borax emulsions are more stable than those formed with beeswax. And its flake form makes it easier to handle. Best of all, the price is substantially lower – and more stable – because Emerwax 1253 is made from domestic raw materials.
Improves product appeal.
Creams and lotions using Emerwax 1253 exhibit excellent stability, gloss, and texture. It forms harder lipsticks without impairing gloss, drag, or payoff. And it produces thicker mascaras with better application and wear properties.
These significant benefits make Emerwax 1253 a logical choice over costlier beeswax. And this is just one of a complete line of Malmstrom specialty cosmetic raw materials that can help you produce better end products.
For literature and a sample of Emerwax 1253 just use the coupon.
Additional notes:
Why is the image in black and white? What is the significance of using these coins, and what are they resting on?
(chiara benedetti)
- Ad Title
- Emerwax 1253 - the replacement for beeswax that produces better cosmetics at less cost.
- Creator
- Malmstrom Chemicals
- Date
- 1976-07
- Type
- trade ad
- Periodical
- Drug & Cosmetic Industry
- Volume
- 119
- Issue
- 7
- Page(s)
- 65
