Gel sticks made with our sodium stearates can make her day. And yours.

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A young woman in the house sniffing a gel-stick. 

[transcription] 

Gel sticks made with our sodium stearates can make her day. And yours. 

Whether it’s a gel-stick type of deodorant, emollient, cologne, or transparent makeup, every user wants the functional properties you promise to be consistent from package to package. 

Witco sodium stearates are manufactured with extraordinary care. A primary objective of the quality-control procedures applied to our raw materials and processes is to maximize uniformity of individual stearate products. 

Whether you base your gel sticks on propylene glycol, alcohol or alcohol blends, there is a Witco sodium stearate designed to suit your requirements. Keep in mind, too, that our sodium stearates also can do a fine job as thickening agents for cream shampoos. 

[additional notes] 

I was drawn in from the image - I couldn’t tell what she was sniffing so I was intrigued to learn more about it. I was surprised to read how the sodium stearate can also be used as a thickening agent, highlighting its multipurpose functions. 

(Chiara Benedetti)