Henkel has a way of getting in her hair.

[alt text]

Black and white of the side/back profile of a woman’s face with her hair taking up the majority of the page giving side eye. 

[transcription]

Henkel has a way of getting in her hair. 

Getting our customers’ shampoos in her hair, that is. 

By formulating and supplying surfactants that keep out the sting and the tears. Ingredients that make the scalp feel good and produce a sheen that’s clean. Luster and body that takes repeated brushing without flinching – so she can do it “up” or “down” as the mood moves her. 

Because her whims are as fickle as fashion, Henkel now offers, in addition to the fatty alcohol sulfates you’ve come to rely on, an expanded range of ether sulfates to help you keep up with her. The most complete line to meet any shampoo compounding requirement. That’s why so many major manufacturers of hair care products call on us to help improve an “old favorite” or formulate their new “in” product. 

If you’re working on tomorrow’s shampoo – a pearly paste or a golden cream, an amber gel or a crystal-clear liquid – a Henkel surfactant may fit your formula. Or we’ll make one. For her. For him. For baby, too. 

And that goes for bubble baths, skin creams, shaving lotions, or what have you. 

[additional notes] 

I was intrigued to read that the target audience for this ad is companies looking to manufacture shampoos rather than selling a product directly to the consumer. Upon first glance I thought maybe it was a product for dealing with dandruff. 

(Chiara Benedetti)