Simple play supplies the experience that helps the minds grow.

[Alt Text]

Almost full page oil-pastel style image of four todder-age children playing in shallow water. 

[Transcription] 

Simple play supplies the experience that helps minds grow.
Just as everyday food supplies the nutrition needed for healthy bodies.

BASF can help satisfy your enrichment needs.
We supply the vitamins needed to assure sound nutrition.

SEE US AT THE IFT SHOW—BOOTH #1738

BASF Fine Chemicals
100 Cherry Hill Road
Parsippany, NJ 07054
Phone: (201) 316-3909
(800) 527-9886

[Notes] 

“Simplicity” - soft persuasion

• The picture says it all, 

• Don’t need any additional description of product, you will see for yourself 

• product as a foundational NEED 

Children 

• Emotional resonance

• Symbolizing exploration and growth (mental and physical).