Get Rid Of Unwanted Fat With GPC'S Maltrin Maltodextrins
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Side-by-side photos of a bottle of salad dressing, ice cream, and dip. Regular versions of foods and products on the left, horizontally compressed/thinned versions on the right.
[transcription]
# GET RID OF UNWANTED FAT WITH GPC’S MALTRIN MALTODEXTRINS.
Food doesn’t have to be fattening to taste good.
With Grain Processing Corporation’s MALTRIN® maltodextrins you can significantly reduce the fat and calorie content of products like salad dressings, frozen desserts, dips, and spreads without reducing the taste.
That’s because the clean, bland flavor of MALTRIN® maltodextrins doesn’t interfere with the flavor of your products.
Nor does it sacrifice the satisfying mouthfeel, body and smooth texture consumers want.
Don’t let unwanted fat keep you from making foods that taste good. Call today for information or technical consultation.
Grain Processing Corporation, 1600 Oregon St., Muscatine, IA 52761.
Phone: (319) 264-4265. Fax: (319 264-4289. Telex: 468497.
[additional notes]
GKB: thin foods equals thin bodies
Hannah Yang:
Negative moral association with fat
evidence of the beginning of diet culture/trends (overgeneralized demonization of macronutrient [fat, carbs])
suggest transformation to “ideal” without compromise
associates fat with “guilt”
modern/technological fix for the cultural anxiety about fat -> appeal to consumer perception
Tasteless as power
direct contrast existence of flavoring agents
evidence of replacing wholefoods with a mixture of flavoring and unflavored chemical agents to “optimize food".”
- Ad Title
- Get Rid Of Unwanted Fat With GPC'S Maltrin Maltodextrins
- Creator
- Grain Processing Corporation
- Date
- 1990-03
- Type
- trade ad
- Periodical
- Food Technology
- Volume
- 44
- Issue
- 3
- Page(s)
- 93
