Flavor Battles are won or lost in the Microwave

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Photograph of a slice of chocolate cake on a white plate. The slice of cake wears a military helmet and netting. 

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# Flavor Battles are won or lost in the Microwave

The battlefield is in the microwave, with thousands of rays assaulting your product’s flavor integrity. Temperatures exceeding 400° Fahrenheit—the bombardment is intense. Not all flavors can perform in this hostile environment.

Long a leader in flavor technology, Edlong has developed microwave-stable flavors that come out the winner.

As consumers demand more and more convenience products, the war for market share escalates.

Edlong’s new line of microwave-stable butter, cheese, chocolate and vanilla flavors are designed to withstand the bombardment and come out with the same flavor profile they went in with. So, whether you’re establishing a beachhead with a new snack food or planning to attack an entrenched competitor on the frozen food front, Edlong’s full line of microwave-stable flavors are ready to reinforce your position.

Call today for your FREE flavor sample kit. (708) 439-9230 Ext. 194

EDLONG

The Edlong Corporation 

225 Scott Street 

Elk Grove Village, IL, 60007

Telephone: (708) 439-9230

Fax: (706) 439-9230

Telax: 28-1012 

[additional notes]

GKB: specifies end user appliances designed for convenience as “hostile” environments for foods, but assures sameness. Would like to find out what actually is behind “microwave-stability.” 

Hannah Yang: 

Microwave radiation = battlefield

• dramaticizes flavor degredation 

• frames fear based narrative (protect your flavor) 

• intense market competition happens even after purchase (flavor survival=victory)

Humor: cake wearing helmet 

• could be percieved as insensitive today