Fiber the Way Fiber Should Be
[alt text]
An illustration of wheat stalks with a small inset photograph of a pile of white fiber powder next to more wheat stalks.
[transcriptions]
Watson’s White Wheat Fiber.
FIBER THE WAY FIBER SHOULD BE.
– Introducing the new wheat fiber alternative that gives you the one thing you’re looking for in a fiber. Fiber. Without the colors and off-flavors others bring with them.
– Watson’s White Wheat Fiber offers this unique combination of features to help you formulate high-quality low-calorie foods:
• Bright, White Color
• Clean, Very Bland Taste
• No Aroma
• Superior Water Absorption Properties
• 98% Total Dietary Fiber
That You Can Label “Wheat Fiber”
– It provides the wholesome fiber consumers want, without altering the delicate balance of flavor, color, aroma and texture you’re striving for in your product.
– Clean color and taste. Clean label. Wholesome wheat fiber. That’s fiber the way fiber should be. That’s Watson’s White Wheat Fiber.
– Information, samples and broad product applications support are available only from Watson Foods.
Watson Foods Company, Inc.
301 Heffernan Drive
West Haven, CT 06516
Write or call collect (203) 932-3000
Telex: 4970514 Fax: (203) 932-8266
[Notes]
- Ad Title
- Fiber the Way Fiber Should Be
- Creator
- Watson
- Date
- 1990-04
- Type
- trade ad
- Periodical
- Food Technology
- Volume
- 44
- Issue
- 4
- Page(s)
- 159
