Classical Gun Arabic Has No Substitute

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Bold, red text with black-and-white photograph of a smiling bearded man wearing traditional Middle Eastern (Arabic) attire, including a headscarf and robe, standing with his hands clasped.

[transcription] 

# Classical Gum Arabic Has No Substitute

## Dependable • Predictable • Reliable

There is no substitute for the original Classical Gum Arabic—acacia senegal.

Many other acacia species have been introduced that have produced inferior results…sometimes seen immediately…and many times, noticed too late by the end users.

TIC has exclusively sold the original Classical Gum Arabic to the food and pharmaceutical industries, providing our customers with the proven performance of acacia senegal.

Customers have placed their trust in TIC since 1909. TIC has been providing both products and solutions to gum arabic users worldwide, longer than any other company.

To receive more information about the original Classical Gum Arabic, call or write.

Toll Free Number:
1-800-221-3953

4609 Richlynn Drive
Belcamp, MD 21017
(301) 273-7300

TIC GUMS

Technology Innovation Concern

[additional notes] 

GKB: claim to quality linked to species of plant source

From Wikipedia: “Sudan is the source of the world's highest quality gum arabic, known locally as hashab gum in contrast to the related, but inferior, gum arabic from red acacia, known as talah gum.”

Hannah Yang:

• uses an image of a Middle Eastern man to evoke “authentic origin” (problematic orientalism/culture appropriation, but highlights lack of cultural awareness in the 1990s).

• stresses tradition since 1909

• frames substitutes as dangerous/imperfect (Fear-based undertone)